“Rugged and capable like the F-Series models that have topped the sales charts for decades, but injected with technologies of the future, F-150 Lightning is the smartest F-150 we’ve ever made and the perfect demonstration of how going all-in on electric is helping our vehicles become more Ford than ever before.”Įlectrified performance with power to spareĪlmost 200,000 customers had already placed reservations for the Ford F-150 Lightning even before it launched to immediate acclaim in the US last May. “Ford is pushing the boundaries of electric vehicles like only we can,” said Martin Sander, general manager, Ford Model e, Europe. Ford plans for more than half its global production to be EVs by 2030 and is targeting carbon neutrality globally no later than 2050.įord last month also unveiled the new all-electric Explorer 2 medium crossover for customers in Europe, one of ten electric vehicles the company is introducing by 2024 including the Mustang Mach-E, 3 for which customers in Norway account for 22 per cent of European sales. The company is investing $50 billion globally through 2026 to achieve a targeted run rate of more than 2 million all-electric vehicles by the end of that year. Furthermore Ford is targeting carbon neutrality across its European footprint of facilities, logistics and direct suppliers by 2035. “F-150 Lightning is the perfect match for many customers in Norway – uniquely capable of quenching our thirst for adventure while embracing our passion for protecting the environment.”įord is going all in on electric and last year announced that it will only offer all-electric passenger cars from 2030 onwards, and an all-electric commercial vehicle portfolio from 2035. I’ve had customers literally banging on my door and pleading for us to bring the electric pickup to Norway,” said Per Gunnar Berg, managing director, Ford Norway. “In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. Ford Motor Company reserves the right to modify the terms of this plan at any time.F-150 Lightning’s unprecedented combination of on- and off-road performance, utility and zero-tailpipe-emission driving is perfectly suited to work and life outdoors in a country where approximately two-thirds of all new vehicles are equipped with all-wheel drive to tackle challenging driving conditions authorities are pushing for all new car and light commercial vehicle sales to be fully electric by 2025 “and friluftsliv” – the culture of unwinding in the wilderness – is engrained in the national psyche. See your Ford or Lincoln Dealer for complete details and qualifications. If you need additional information concerning the A/Z Plans, please refer back to your A/Z Plan Pricing website for complete details.Ī/X/Z Plan pricing, including A/X/Z Plan option pricing, is exclusively for eligible Ford Motor Company employees, friends and family members of eligible employees, and Ford Motor Company eligible partners. If you close your window or tab, you must re-access the site through the A/Z Plan Pricing website to ensure that all eligible plan pricing is visible. What happens if I close this site before I'm finished? Contact your local dealer to determine their level of participation in the program and final vehicle pricing. Also, some dealers may choose not to participate in A/Z Plan pricing. In addition, some vehicles, trims or options you select may not qualify for A/Z Plans. Note: A/Z Plan pricing information is not available on all Ford websites. Welcome A/Z Plan Participant Now you can view exclusive price savings on our Build & Price shopping tool.
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